The foundation of marketing is to create programs to drive value. Any product or service is going to need to meet the needs of their consumer. In this session, CMO at Super.com and Professor of Consumer Behaviorior at NYU Stern, Radhika Duggal will teach you how to understand consumers’ unmet needs as well as how to create marketing programs to meet those needs.
Radhika will draw on her real-life experience having recently rebranded and positioned a nine-figure revenue company, Super.com, to showcase an example of what is involved and how the principles apply to any business large or small.
Originally presented at the CMO Summit 2023 by CMO Alliance in New York City.
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