Super.com Blog - The science behind serving consumers unmet needs

A man typing on a laptop keyboard with various silver financial icons superimposed in front of his screen.

The foundation of marketing is to create programs to drive value. Any product or service is going to need to meet the needs of their consumer. In this session, CMO at Super.com and Professor of Consumer Behaviorior at NYU Stern, Radhika Duggal will teach you how to understand consumers’ unmet needs as well as how to create marketing programs to meet those needs.

Radhika will draw on her real-life experience having recently rebranded and positioned a nine-figure revenue company, Super.com, to showcase an example of what is involved and how the principles apply to any business large or small.

Originally presented at the CMO Summit 2023 by CMO Alliance in New York City.

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Radhika is currently the CMO of Super.com, the mobile commerce and fintech company that enables consumers to experience more of what life has to offer. Prior to Super, she led underbanked marketing as a CMO at Chase. Radhika earned an MBA in marketing from Columbia Business School and a B.A. in marketing and international business from the Leonard N. Stern School of Business at New York University. She is also a published author, who teaches Consumer Behavior at the Leonard N. Stern School of Business at New York University.

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The science behind serving consumers unmet needs

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